Communications & Marketing

University Color Palette

The visual identity consists of the brand colors, typography and logo system.

Primary Color Palette

Tennessee Tech Purple

#4f2984
R79, G41, B132
C80, M92, Y0, K0
PMS 268C

Tennessee Tech Gold

#FFDD00
R255, G221, B0
C0, M10, Y100, K0
PMS 109C

Secondary Color Palette

The secondary color palette provides additional options for digital and publication purposes. These colors ensure cohesiveness with overall Tennessee Tech brand. Be sure to use these colors in conjunction with purple and gold.

Black

#000000
R0, G0, B0
C0, M0, Y0, K100
PMS BLACK

Gray

#3F4444
R63, G68, B68
C54, M27, Y36, K82
PMS 446C

White

#ffffff
R255, G225, B255
C0, M0, Y0, K0

Office of Communications & Marketing

(931) 372-3214

Campus Box 5104

Foundation Hall 215

Monday - Friday, 8 AM to 4:30 PM